Tag Archives: gig economy

How to Make Money on Instagram

Many individuals dream of earning thousands of dollars each month on Instagram. While this can happen, lucrative Instagram careers generally take time and require interactive, plentiful followers. Strategic marketing, partnerships with brands, offered services, etc are some ways in which people can earn income from the use of their Instagram pages, according to Shopify. 

Each month, there are 800 million users who use Instagram; each day, there are 500 million people who use the platform. Furthermore, there are over 30 million businesses which advertise their products and services. The frequency of user engagement continues to surge with every passing year. With that being said, there is an abundance of business opportunities on Instagram; knowing how to go about these opportunities and being aware of the associated requirements is what truly makes the difference.

Establish an Active, Sizeable Base of Followers

Reports from The Cut state that brands on Instagram are highly unlikely to do business with users who have less than 5,000 followers. This is largely due to the fact that brands want to advertise their products or services to large audiences which henceforth increases their likelihood of obtaining sales and subsequent profits.

Now, there are some people who may attempt to solve the problem of having too few followers by simply going online and purchasing additional followers; there are countless sites which make this option possible. Nevertheless, buying Instagram followers is unlikely to put one on the path of monetizing their Instagram page.

This is due to the fact that brands keep track of rates of engagement. Engagement rates pertain to the number of comments, likes, and saves which users regularly receive on posted content. Needless to say, purchased followers are unlikely to engage with users’ posts, unlike legitimate ones.

Advertise Your Own Business

While a variety of Instagram users rely on paid partnerships with various brands, this is not the only way of earning a profit on the platform. People who currently have their own businesses and enterprises are more than welcome to promote their own products/services, create special offers, etc. The is no one exact way to promote a business, however; each individual will have to discover which strategies work best for them.

Give it Time

Despite the plethora of Instagram, money-making opportunities, they do not happen overnight. A considerable amount of groundwork is absolutely imperative, as is patience. Unfortunately, there are individuals who simply want what they want when they want it. Hence, waiting and building are not their fortes. Therefore, the failure to allow time to work its magic will subsequently throw a serious wrench in the path of eager users who desire a lucrative Instagram career.

A Final Word

Individuals who decide to pursue an Instagram career are strongly advised to have other sources of income, especially during the very beginning stages. Gathering a strong, active followership usually takes weeks, months, or even years. There are several stories of Instagram stars earning thousands of dollars each month, but that almost always comes after a hefty sum of groundwork, patience, and consistency.

 

Authored by Gabrielle Renee Seunagal

An Overview of Freelancing and the Gig Economy

As the world changes, so do work options and the workforce in general. The inevitable emergence of artificial intelligence and automation has also played a role in the shift and perception of work. Traditionally, when most people thought of work, they were reminded of a specific place where they went to offer a particular service or product. However, this, too, is changing. More and more people are rejecting notions of traditional work and pursuing other options and avenues such as freelancing and the gig economy. Findings from the Harvard Business Report moreover affirm that over 150 million individuals across North America and West Europe are pursuing the aforementioned work avenues.

Thriving in the Gig Economy/Freelance Market

Many people dream of a carefree lifestyle where they can work when they want, how they want, and where they want. Despite the possibility and attainability of the foregoing lifestyle, it does not come without hard work. The first year as a freelancer can be most challenging. It takes time to network, get work from various customers, and build up a network of clientele. However, with persistence and gumption, it can be done.

One of the most important, yet frequently overlooked requirements for freelancers is the ability to work well with others. While many freelancers can work from their laptop in any location with internet access, they still have to interact with the clients who are contracting their services. The clientele is absolutely paramount to success in the gig economy. Without clients, freelancers have no business or autonomy.

Freelancers and others who work in the gig economy must also meet deadlines, complete assignments, and communicate with their customers. All of this goes back to the ability to work well with the clientele that breathes life into the freelancer’s ability to do what they do. The preceding requirements are applicable regardless of whether or not one is a freelance writer, editor, graphic designer, etc. While each field varies, the general must-haves remain the same across the board.

Getting Started in the Gig Economy/Freelance Market

When breaking into the gig economy, one of the most important factors entails knowing where to begin and how to reach clients. Thankfully, there are many job platforms such as Upwork, Fiverr, and Freelancer which are excellent for freelancers at all levels. Not only do the aforesaid platforms connect freelancers with clients, but they also allow freelancers to market their skills and abilities on their profiles. Clients who have worked with freelancers can then leave feedback on their profiles. If the feedback is positive, it may result in additional work. Feedback from past clients can also impact whether or not future prospective clients choose to do business with a freelancer or move onto others. As previously stated, clients are the ones who make it possible for freelancers to succeed in the gig economy.

A Final Word

There is no step-by-step success manual on how to succeed in the gig economy. Each freelancer will inevitably encounter their own difficulties and struggles that they must overcome in order to enjoy the perks. While each journey varies, the right tools, a strong work ethic, and the determination to succeed will make all the difference in the world.

Authored by: Gabrielle Renee Seunagal