An Overview of Freelancing and the Gig Economy

As the world changes, so do work options and the workforce in general. The inevitable emergence of artificial intelligence and automation has also played a role in the shift and perception of work. Traditionally, when most people thought of work, they were reminded of a specific place where they went to offer a particular service or product. However, this, too, is changing. More and more people are rejecting notions of traditional work and pursuing other options and avenues such as freelancing and the gig economy. Findings from the Harvard Business Report moreover affirm that over 150 million individuals across North America and West Europe are pursuing the aforementioned work avenues.

Thriving in the Gig Economy/Freelance Market

Many people dream of a carefree lifestyle where they can work when they want, how they want, and where they want. Despite the possibility and attainability of the foregoing lifestyle, it does not come without hard work. The first year as a freelancer can be most challenging. It takes time to network, get work from various customers, and build up a network of clientele. However, with persistence and gumption, it can be done.

One of the most important, yet frequently overlooked requirements for freelancers is the ability to work well with others. While many freelancers can work from their laptop in any location with internet access, they still have to interact with the clients who are contracting their services. The clientele is absolutely paramount to success in the gig economy. Without clients, freelancers have no business or autonomy.

Freelancers and others who work in the gig economy must also meet deadlines, complete assignments, and communicate with their customers. All of this goes back to the ability to work well with the clientele that breathes life into the freelancer’s ability to do what they do. The preceding requirements are applicable regardless of whether or not one is a freelance writer, editor, graphic designer, etc. While each field varies, the general must-haves remain the same across the board.

Getting Started in the Gig Economy/Freelance Market

When breaking into the gig economy, one of the most important factors entails knowing where to begin and how to reach clients. Thankfully, there are many job platforms such as Upwork, Fiverr, and Freelancer which are excellent for freelancers at all levels. Not only do the aforesaid platforms connect freelancers with clients, but they also allow freelancers to market their skills and abilities on their profiles. Clients who have worked with freelancers can then leave feedback on their profiles. If the feedback is positive, it may result in additional work. Feedback from past clients can also impact whether or not future prospective clients choose to do business with a freelancer or move onto others. As previously stated, clients are the ones who make it possible for freelancers to succeed in the gig economy.

A Final Word

There is no step-by-step success manual on how to succeed in the gig economy. Each freelancer will inevitably encounter their own difficulties and struggles that they must overcome in order to enjoy the perks. While each journey varies, the right tools, a strong work ethic, and the determination to succeed will make all the difference in the world.

Authored by: Gabrielle Renee Seunagal

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